Autism Society

Brand Creative & Visual Systems | Creative Leadership | Nonprofit Marketing

My Role: Brand Leadership, Creative Direction & Design Execution, Brand Strategy

Summary: Serving as the first in-house creative lead, I oversaw and executed all creative strategy and visual brand expression for the Autism Society of America—expanding upon their rebrand and establishing a cohesive, accessible, and mission-driven creative system. I led the organization’s brand evolution across all touchpoints including social, web, email, print, campaigns, events, OOH, brand activations, and partnerships while ensuring alignment, accessibility, and brand integrity at every level.

My work strengthened brand integrity, expanded recognition, and unified creative efforts across 70+ affiliate teams nationwide. All brand materials upheld accessibility standards while applying resonant visual storytelling to deepen connection and community engagement. This work delivered measurable year-over-year growth in engagement, donations, and brand awareness, fostering inclusion and strengthening community trust.

Key initiatives included the 60th Anniversary branding (integrated below), Autism Is Campaign, Autism Acceptance Month Campaigns, and Giving Tuesday/End of Year campaigns.