Autism Society Brand
Omni-channel marketing | Art direction | Campaign Execution
In April 2024, the Autism Society launched Road to Acceptance as it’s signature brand act for Autism Acceptance Month (AAM). Created to highlight the diverse voices and unique experiences across the Autism community, the Road to Acceptance project centered on driving inclusion, understanding, and equity on important topics like employment, health, safety, and policy. Alongside the broader mission-driven goals, internal goals focused on collecting content, expanding reach, and building buzz.
Two branded, sensory-friendly vehicles, turned into mobile video studios, as Autism Society spokespeople drove across the country, stopping in Boston, New York City, Austin, San Antonio, and Washington D.C, to engage with the community, share advocacy and programmatic work, and capture real, authentic stories and perspectives. Video content was released in real-time throughout the month as social shorts, testimonials, and PSA’s.
With content across social, email, digital, CTV, radio, PR, and OOH, the 2024 AAM campaign generated a record breaking 1.1B+ total earned media impressions.
Materials + Community Resources
(Rack Cards, Booklets, Flyers, One-Pagers, Infographics, & more.)
National Programs Booklet
Resources
Materials + Community Resources
Infographics
(Click to Enlarge)
Event Creative
(Serpantine Back Drops, Popup Banners, Ipad Kiosk, & more)
Out-of-Home
