“Autism Is” Campaign
Social Media • Digital AdS • Email Marketing • Landing Page • E-Commerce • CTV & radio • Direct Mail • Event Activations • Partnerships & CollaborationS
My Role: Brand Stewardship, Creative Oversight, Multi-Channel Asset Execution
Summary: Coinciding with the Autism Society’s 60th anniversary, this 360 marketing campaign is an engaging storytelling campaign aimed to amplify diverse stories and lived experiences of the Autism community—moving past awareness and driving towards genuine acceptance. Autism Is personal and collective—an identity, a culture, a way of life. It comes with strengths and struggles, moments of joy and challenge. Autism Is unique, just like each person’s experience. While launched during AAM, the Autism Is campaign has the versatility to integrate into future organizational goals, creating limitless possibilities for growth and evolution.
Created in partnership with Copper Giants, and shaped through the collective efforts of team and community members, the Autism Is campaign reinforces the organization’s goal of influencing meaningful change in support of the Autism community. Brand and messaging guides were created to ensure a consistent campaign rollout and to uphold accessibility standards across all materials for internal teams and the nationwide network of affiliates.
Autism Acceptance month Highlights YOY
Total Site Views
New Donors
Social Engagement
Campaign landing page
Social Media
Amplifying Voices
By engaging directly with our community, we collected and shared real, authentic experiences across the campaign webpage, email, and social platforms to foster a culture of genuine acceptance and understanding.
Launch Email
(Click to enlarge)
Display Ads
Campaign Video
Impactful Collaborations
Thoughtful collaborations reinforced a strong audience alignment, displayed effective content resonance, and drove meaningful engagement—achieving 2.9M+ views on Instagram. Featured collaborations include: Dani Bowman and Connor Tomlinson of Netflix’s Love on the Spectrum, rapper-songwriter BigXthaPlug, and Waymo.
Events & Activations
Image: Dani Bowman at Netflix’s Love on the Spectrum premiere event.
Netflix’s Love on the Spectrum premiere event in L.A.
Disability Policy Seminar co-hosted with The Arc in Washington D.C.
Day on the Hill
Autism Is Worthy Gala
Additional Collateral
Flyers, Pop-up Banners, Stickers, & Swag
