Road to Acceptance Brand Act

Omni-channel marketing | Art direction | Campaign Execution

In April 2024, the Autism Society launched Road to Acceptance as it’s signature brand act for Autism Acceptance Month (AAM). Created to highlight the diverse voices and unique experiences across the Autism community, the Road to Acceptance project centered on driving inclusion, understanding, and equity on important topics like employment, health, safety, and policy. Alongside the broader mission-driven goals, internal goals focused on collecting content, expanding reach, and building buzz.

Two branded, sensory-friendly vehicles, turned into mobile video studios, as Autism Society spokespeople drove across the country, stopping in Boston, New York City, Austin, San Antonio, and Washington D.C, to engage with the community, share advocacy and programmatic work, and capture real, authentic stories and perspectives. Video content was released in real-time throughout the month as social shorts, testimonials, and PSA’s.

With content across social, digital, CTV, radio, PR, and OOH, the 2024 AAM campaign generated a record breaking 1.1B+ total earned media impressions.

Activations & Events

Each van came equipped with a Chrysler Calm Cabin Package to provide a comforting and sensory-friendly space. Features of the package include an iHome portable meditative light and sound therapy speaker, squishy pillow, weighted blanket, seat belt cover, and strap comforter.

Video content

8 Testimonial/PSA Videos, released in real-time.
Topics include health equity, employment, safety, the Autism CARES Act, and more.
Content collected across 6 cross-country events and activations including:
- Grassroots street team activations in Boston, NYC, Austin, and San Antonio.
- Netflix’s Love on the Spectrum event in LA.
- Disability Policy Seminar in Washington, D.C.
Included high-profile participants like Boston Mayor Michelle Wu and Netflix’s Love on the Spectrum cast members.