2023 Autism Society Annual Report
Art direction | Design
The goals of the 2023 Annual Report were to highlight program development, amplify community voices, and communicate measurable impact across all organizational initiatives—ultimately strengthening donor trust and connection.
Being mindful of a wide range of content formats, I developed a clear, cohesive, on-brand visual system and architecture. The design balances storytelling with programmatic impact while translating complex data into easily digestible visuals. The final piece deepened donor and stakeholder connections while also serving as a powerful tool for advocacy, development, and community engagement.
Highlighted brand imagery throughout the report to reinforce the “Celebrate Differences” theme, considering diversity of age, race, ethnicity, gender identity, and level of support needs.
Consistently and cohesively integrated brand elements throughout the design, creating a seamless and recognizable identity while leveraging typographic hierarchy to organize content and support readability.
Clear CTAs throughout each section to guide readers to additional content and/or resources, enhancing engagement and creating a cohesive experience across platforms.