GoGear Travel Brand

ART DIRECTION | BRANDING | DESIGN | PACKAGING + POS DisplaYS | Digital

Cool Gear launched GoGear, a sub-branded travel line, and needed a distinct identity that felt fresh, functional, and appealing to on-the-go consumers, while still aligning with the larger Cool Gear brand. I designed the full brand identity for GoGear—developing the logo, brand guidelines, and extending the brand system across packaging, POS displays, email campaigns, and photo art direction. My work established a cohesive visual presence that supported successful retail placement, with GoGear products sold at multiple notable national retailers, like CVS and Walmart.