Cool Gear Website Design

Ux/UI Design | Art Direction | E-COMMERCE

In order to ensure brand consistency across multiple mediums and better reflect their brand, Cool Gear a website refresh was launched. Partnering with the Director of Marketing and web developer, I led the effort to unify the brand’s digital presence as a colorful, summer-focused, and trend-driven company that aligned with its greater e-commerce goals. By utilizing vibrant colors, playful graphics, and creative product storytelling, the refreshed site captured the Cool Gear spirit—inviting customers to imagine themselves lounging at the beach or in their trendiest pool float with their new hydration statement piece.

I art directed, designed, and presented the overall look and feel of the site, while also developing comprehensive brand systems and style guides to support new product launches, announcements, and promotional campaigns.

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