Igloo Products Corp.

Packaging • Retail Display Design • Brand & Identity • Visual Systems • Consumer Experience • Lookbooks

My Role: Lead Brand & Packaging Designer • Art Direction • Concept Development • Visual Identity Development • Cross-Functional Collaboration • Production Management

Summary: As Lead Brand Designer for the newly launched hydration line, I executed a comprehensive packaging rollout of consumer-facing visual identity systems that positioned Igloo hydration as both a lifestyle brand and a solver of everyday solutions. I created a hydration category lookbook to support retailer sell-in, ensuring alignment across packaging, merchandising, and marketing collateral. In addition, I developed in-store merchandising displays for key retailers including Dick’s Sporting Goods–balancing premium and durable aesthetics with approachable design. By managing the process from concept through production, I delivered cohesive, impactful solutions that enhanced brand recognition and strengthened retail presence in a competitive market.

Titan Roto-Molded Jug

Heavy-duty roto-molded, double-wall construction with reinforced lid and unbreakable brace for long-lasting performance on the job site, in the field, or at camp.

aisle takeover: Dick’s Sporting Goods