Holstee: Social Media Marketing

Art direction | Design | Copywriting | Social Media marketing

Holstee is known for fostering connection, mindfulness, and intentional living and is recognized for engaging a vibrant, mindful-focused community, encouraging reflection, creativity, and thoughtful action in everyday life. Social media plays a key role in supporting this brand recognition, providing a space to inspire, share, and connect with followers in ways that feel authentic, approachable, and visually compelling.

I directly oversaw, managed, designed, copywrote, and executed all aspects of Holstee’s social media across Instagram, Facebook, and Twitter, keeping the community at the center of every post. Each month’s mindfulness theme—from setting intentions in January to gratitude in November and reflection in December—drove content strategy while visually tying into the monthly product subscription through branded, color-coordinated visuals.

Creating and evolving the social strategy, I developed a variety of content including inspirational quotes, mini-mindfulness activities, product launches, blog post and Q&A directs, promotions, and giveaways, to guide followers further into the brand experience while driving traffic to the website and related products.