Holstee: 2019 Membership Kits

Art Direction | Production

As a Holstee Member, individuals receive monthly themed mindfulness kits featuring letterpress artwork, actionable guides, and a personal note from the Co-Founders. Each month explores a theme—ranging from intention and wellness to gratitude and reflection—designed to help practice mindful living and inspire focus on what matters most. Subscribers end the year with a 36-page Reflection Journal, filled with questions and activities that prompt reflection on highs, lows, accomplishments, and moments of growth to guide guiding individuals to celebrate progress and set intentions for the year ahead.

Each month, I lead the design and production, collaborating with artists, copywriters, and print vendors to bring each kit to life. The booklets were uniquely crafted to carry members through a month of exploration and practice, blending research, design, and storytelling into a cohesive and enriching experience.

The details: The artwork ranges across a variety of print processes and finishing techniques. Some are one or two color prints, while others may use overprinting, split fountains, and special finishes, like foil stamping. The guides are a 5” x 7”, 2-color, 12-page, saddle-stitched booklet. The end of year Reflection Journals are 36 pages.

📷 : Julieanne of Pine & Fable Photography & Ashlee Newman Photography.