The Greater Good Toolkit

Art Direction | Design | Production

The Greater Good Toolkit is a collaborative project between Holstee and UC Berkeley’s Greater Good Science Center. It contains 30 science-based practices, each tied to one of the 13 mindfulness themes, creating a variety of powerful thought starters, meaningful activities, and intentional exercises to cultivate more presence and purpose into everyday life.

Each practice consists of four sections: why it is important, how to do it, why it works, and the research behind it—with inspiring quotes from thought-leaders throughout.

The details: Each booklet was designed with a monochromatic gradient that, when all are are open and laid flat, connects to form a continuous rainbow of color. The guides feature a double gate fold format—5” x 7” when folded and 19.75” x 7” when flat—and are housed in a rigid neck box structure with a soft-touch finish.