Happy Face

Creative DIRECTION | BRANDing | PACKAGING

Happy Face is a conceptual project to showcase aptitude for working with a business in the food-industry. Happy Face is a specialty food franchise that focuses on gluten-free/organic drinks, snacks, and meals. Healthy Food — Happy Face.

This project includes all the nuts & bolts for brand identity creation from logo design, typography, and color palette to branded sub-marks, moodboard, and packaging all supporting the brand’s mission of providing gluten-free/organic food and drink options that are so delicious, it’s worth smiling about!

📷 : Mood board images are used for stylistic reference only.