Cool Gear Brand & Packaging

brand & Identity • Packaging • POS Displays • Social Media • Email Marketing • UX/UI • E-Commerce • Illustration

My Role: Lead Brand & Packaging Designer • Art Director • Concept Development • Brand Guidelines & Visual Identity Systems • Cross-Functional Collaboration • Mentorship • Production Management

Summary: For Cool Gear, a fast-paced B2B2C specializing in hydration, food storage, and travel, I shaped a vibrant, playful, and trend-driven brand experience across packaging, digital, and in-store channels. I developed targeted consumer visual identity systems that differentiated premium lines from everyday retail products, kids’ hydration, seasonal collections, travel gear, and food storage items, ensuring each product spoke to its audience while maintaining a cohesive brand voice.

I designed packaging systems, POS displays, print and digital campaigns, trade show materials, and seasonal website takeovers, art directing photography and creating engaging visuals that brought the brand to life. From concept through production—including domestic and international orders for major retailers—I delivered innovative, playful, and trend-forward design solutions that captured attention, elevated the customer experience, and reinforced Cool Gear’s distinctive brand personality.