Cool Gear

brand Identity • Packaging • POP Displays • Print Ads • Email • Social Media • UX/UI • E-Commerce • Illustration

My Role: Lead Brand & Packaging Designer • Art Director • Concept Development • Brand Guidelines & Visual Identity Systems • Cross-Functional Collaboration • Mentorship • Production Management

Summary: For Cool Gear, a fast-paced B2B2C specializing in hydration, food storage, and travel, I shaped vibrant, playful, and trend-driven brand experiences across consumer touchpoints, including product packaging, digital, web, and in-store channels. By developing targeted visual identity systems, I clearly differentiated premium, everyday, kids’, seasonal, food storage, and travel product lines—ensuring each item resonated with its audience while maintaining a cohesive brand voice.

I designed brand and packaging systems, POS displays, print and digital campaign assets, trade show materials, and seasonal website takeovers, and created engaging visuals that brought the brand to life. Collaborating across marketing, product, and sales teams, I managed projects from concept through production for domestic and international retailer orders.

The result: Innovative, playful, and trend-forward design solutions that captured attention, elevated the customer experience, and reinforced Cool Gear’s distinctive brand personality.